Video Marketing and AI in Modern-Day Marketing:
Modern marketing is evolving at breakneck speed, and if you’re not harnessing the power of video, your brand is risking irrelevance. With 91% of businesses now leveraging video and platforms prioritising video content, let’s explore why video marketing is necessary in Modern-Day marketing and how to dominate your market, plus a powerful call to action to seize your advantage.
Attention: The Rise of Video—Don’t Get Left Behind
Think your business can thrive on text and images alone? Think again. We live in a video-first era:
80% of global internet traffic is now video-based, and growing.
Consumers are demanding video: 89% want more video from brands they support.
Social media algorithms on platforms like Instagram, TikTok, LinkedIn, and YouTube now amplify video over
other content, making visibility without it almost impossible.
With short-form clips under 60 seconds dominating feeds, audiences expect video—fast, personal, and everywhere.
“In 2025, if you’re not using video marketing, you’re invisible to a huge part of your audience.”
Interest: Why Are Videos So Compelling?
Video content is uniquely powerful because it:
Engages multiple senses (sight, sound, movement) for higher impact and recall.
Simplifies complex information: Product demos, explainers, and tutorials make what you offer accessible to all.
Triggers emotion: Video storytelling pulls at heartstrings in ways text can’t, making your message memorable.
Builds trust faster: Seeing real people, real products, or behind-the-scenes peeks creates genuine connections.
Key statistics show why video marketing is necessary in modern-day marketing :
Videos grab attention quickly and hold it—increased user dwell time boosts your site’s SEO ranking.
74% of viewers who see product videos are influenced to make a purchase.
Landing pages with video can increase conversion rates by up to 80%.
Real-World Result Why Video Marketing Is Necessary in Modern-Day Marketing
“Brands like Toggl saw a 32% conversion lift and 27% lower cost-per-acquisition after adopting video campaigns.”
Imagine your competitors flooding feeds with snappy, engaging videos while your business stays silent or stuck with static images. What’s at stake?
Missing out on massive reach: Video posts outrank and out-share traditional media on every platform—Facebook, YouTube, LinkedIn, and Instagram.
Losing brand awareness: 93% of brands gained new customers with video.
Falling behind on SEO: Videos boost websites up Google’s rankings by increasing engagement signals.
Fewer conversions: Explainers and testimonials drive direct action, turning viewers into buyers.
“88% of video marketers consider it essential to their strategy, and 68% of non-users plan to start this year.”
The fear is justified—hesitate, and customers will click (and buy) elsewhere.
Where are you still relying on text or static images? Every FAQ, how-to article, or product demo is a video opportunity.
2. Pick the Right Platforms
Go where your audience already consumes video:
YouTube (90% of marketers post here)
Facebook & Instagram (short-form reels)
LinkedIn (B2B video surging in effectiveness)
TikTok & emerging channels (for viral potential)
3. Start Simple, Scale Fast
Repurpose blog posts as video explainers.
Use customer testimonials or behind-the-scenes clips filmed on your phone.
Embrace short-form (sub-60 second) content for more reach and engagement.
4. Make It Interactive
Include calls-to-action (CTAs) at the end of every video—“Book Now,” “Subscribe,” “Learn More.” Link directly to your product,
demo booking, or consultation page.
5. Track and Optimize
Use analytics to see what gets watched, liked, and clicked. Double down on what works and adjust fast.
Trends You Can’t Ignore
AI & Personalization: Smart tools let you create personalized video ads at scale for higher ROI.
Interactive Video: Quizzes, clickable CTAs, and shoppable tags turn passive viewers into engaged leads.
Mobile-First: Over 80% of video views are on mobile—optimize for vertical, mobile-friendly formats.
Don’t Miss Out—Start Your Video Revolution Today!
Ready to outshine your competition? Let video supercharge your marketing results, build trust, and attract loyal customers. Every day you wait is a missed opportunity.
[Get Your FREE Video Marketing Consultation—Spots Are Limited!]
Don’t risk falling behind. Take the first step—transform your content into captivating video and secure your place in the digital spotlight!